Vadu Inc — East African 360° Creative & Communications Agency
East African 360° Creative & Communications Agency
"A disruptive-driven brand shop focused on accelerating impact." Dreamers, visionaries and creative rebels, engaging East Africa's most ambitious brands.
Who we are
About VADU
We are dreamers, visionaries, idealists, creative rebels and design enthusiasts with a zeal for engaging and transforming ambitious brands through new-age marketing and disruptive technique.
Our studio is a go-to resource for the industry's top international agencies & brands — we provide leading brands with solid thinking, insight-led and results-driven IMC solutions across the East African region.
Our mission is to create unforgettable communications that inspire action, captivate, and ignite businesses to stand up, stand out, and turn their ideas into extraordinary success.Born out of a necessity for bold and provocative ideas, VADU was officially conceived to heed the call from organisations seeking to craft their paths and stories in unique, authentic ways with their tribe.
What we do
Three disciplines. One direction.
Creative & Brand Strategy
- Brand insights & research
- Brand & portfolio architecture
- Brand strategy & positioning
- Visual identity design
- Innovation & consumer experience
- Creative consulting
Digital & Media Production
- Web development & digital marketing
- Content marketing & SEO
- Documentary & TVC production
- Motion graphics & animation
- Photo & videography
- Media strategy, planning & booking
Public Relations
- Government relations & public affairs
- Corporate communication
- Publicity strategy & execution
- Media relations & training
- Reputation & crisis management
- Sponsorship & event marketing
Our road map
How we get you there
Insight generation
Research first. We dig into the data and the audience before we ever open a strategy deck — no guesswork, no borrowed formulas.
Brand truths
Telling it as it is. We surface the honest story sitting underneath your brand, not the comfortable version.
Creating a foundation
Brand (re)positioning — building or rebuilding the ground your brand stands on, so everything after it has something solid to grow from.
Review of existing strategies
Brand relevance, checked against reality. We test what's already in place against where the market actually is today.
Communication plan development
Bringing the strategies to life — turning the thinking into a plan your teams can actually execute against.
Brand development
A brand management system built to hold everything together as the brand grows and the people running it change.
Communication sustenance
Keeping it alive. A brand isn't a launch, it's a routine — we stay in it long after the first campaign ends.
Measuring the impact
Internally and externally. If we can't show you what moved, the work isn't finished.
What sets us apart
Not your average agency
We Are Nimble
Not some big conglomerate with a global footprint and a split-level bureaucracy to bog things down.
We Are Down To Earth
Not a tiny boutique with unbending standards and tofe-nosed egos.
We Are Seasoned Professionals
Not a trendy warehouse experimenting with a brand like some handy lab rat.
We Are Disruptive Innovators
Not some templated, paint-by-numbers purveyor of off-the-shelf formulas. Our passion is not for shiny hunks of metal, or getting our name in lights — our passion is for your brand.
Some of our work
Selected case studies
Brands we've worked with
Trusted across East Africa
Meet the team
The people behind the path
Joe
Overseeing the strategic vision of VADU, ensuring a perfect balance between commercial viability and creative integrity. Joe is a firm believer that anyone in marketing and communications should fully embrace new-age 360 communications capabilities, and is passionate about instilling that thinking in every brief his team takes on.
Maingi
An agency and strategy guru bringing decades of experience and unrivalled creative and advertising instinct in brand development — building, positioning and sustaining brands across the public and private sector, and across continents.
Jackie
From media buying to account management, Jackie has handled a wide range of clients across telecoms, banking, aviation, government and FMCG.
Kyallo
Fascinated by how communication actually works, he found a home in strategic communications planning — watching trends and analysing briefs from both the client and consumer side.
Ivy
Over 10 years of experience in business and financial journalism, and more than a decade in strategic public relations — one of the region's most sought-after PR professionals.
Zeddy
Over nine years in the digital industry, thinking creatively about how digital platforms can open new opportunities — with a track record of transforming engagement for key clients.
Eunice
Uses data to understand behaviour, make decisions and stretch every digital dollar spent — bringing a full-service analytics background spanning planning through to ROI measurement.
Freddy
A one-time goalkeeper, cyclist and tech enthusiast turned designer, with over 15 years working across national and multinational advertising firms. Fred brings glitz, disruption and innovative energy, with a strong emphasis on ensuring design excellence is perceivable, operable, understandable and robust across a broad range of users and abilities.
-Let's talk
Ready to create your own path?
Tell us about your brand — we'll bring the disruption.
Crescent House, Opp Embassy of Sudan, P.O Box 35024-00100 GPO Nairobi